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December 12, 2012

ClickBank Advice for Affiliates & Vendors - from the ClickBank King!

Disclosure: Our company is a ClickBank Vendor and Affiliate, and has been for more than 14 years. We earn money by selling our own products through ClickBank, as well as earning affiliate commission on other products sold by ClickBank, including ClickBank’s own products/services, and Harvey’s products. We may earn a commission if you purchase a product/service after following a link from this website.

If you are a ClickBank vendor or affiliate, I’m going to strongly urge you to look at some guides written by Harvey Segal, who I believe is the world’s top independent expert on ClickBank - and who was been nicknamed by some as the “ClickBank King”.

First some disclosures:

  1. Harvey’s given me free review copies of his books.
  2. I am in Harvey’s affiliate program, and may earn a commission if you purchase after following links from this website.
  3. I have met Harvey in person a handful times, including at at least 1 ClickBank event

So what can I say:

First of all, Harvey really is an expert on all things ClickBank. He is meticulous and he keeps up to date.

Secondly, he has a knack of writing in a very clear and understandable fashion, presenting things in a straightforward way, and is very good an organizing information into a digestible format.

Thirdly, while it’s true that there is a lot of free information out there (on the Internet) about ClickBank, the fact is you can’t always trust it. Either somebody is trying to pitch you so hard, they don’t quite tell you the whole story. Or, sometimes people aren’t up to date with how ClickBank has changed over the years. Or sometimes information is simply wrong.

In my own personal experience, when I found some outdated information accidentally left on ClickBank’s own website (and high in the Google search results), and talked to Harvey about it, he directed me to the correct current information. Likewise, in a recent discussion thread about ClickBank payment issues, again Harvey was more up to date than some of ClickBank’s own help pages (I confirmed Harvey was correct when I read a posting from a ClickBank employee in the UK ClickBank Facebook group). Now, obviously I can not personally attest to every single statement in Harvey’s encyclopedic guides, but I think this shows his level of dedication, and his commitment to being accurate and current.

In summary, if you are putting serious amounts of efforts or money into promoting ClickBank products, or selling your own products through ClickBank, I think these guides should be a no-brainer.

Finally, I would point with ClickBank’s new risk tiers, aside from anything else, you probably really want to look at reducing your refund rate, the subject of Harvey’s 3rd book.

A few details on each of the guides:

ClickBank Affiliate SuperTips

  • 53 Pages
  • PDF
  • Including Preface/Table of Contents/9 Chapters/4 Appendices
  • From start (a new affiliate signing-up) to product selection to promotion methods to most importantly, getting paid
  • Many links, tips, and technical information

ClickBank Vendor SuperTips

  • 62 Pages
  • PDF
  • Including Preface/Table of Contents/14 Chapters/3 Appendices
  • Many links, tips, and technical information (actually I just discovered something I didn’t know, when browsing again on p51)

Stop Those ClickBank Refunds

  • 34 Pages
  • PDF
  • Including Preface/Table of Contents/13 Chapters/3 Appendices
  • Mostly aimed at vendors (only 1 appendix is really aimed at affiliates as far as I can see)
  • Perhaps not as technical as the other guides, but includes good information about how to present your product to reduce refunds, answer emails etc., including template emails.
  • And, given ClickBank’s new policies on refunds, very important!

Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

November 29, 2012

ClickBank Vendors: Offering Your Affiliates Multiple Landing Pages

Category: Company Announcements, Webmasters/Web Design, ClickBank — Answers 2000 @ 11:17 pm

Disclosure: Our company is a ClickBank Vendor and Affiliate, and has been for more than 14 years. We earn money by selling our own products through ClickBank, as well as earning affiliate commission on other products sold by ClickBank, including ClickBank’s own products/services. We may earn a commission if you purchase a product/service after following a link from this website.

Being a ClickBank vendor is a very powerful method of selling downloadable products such as software, eBooks, or access to a private member’s website. A big advantage of using ClickBank is the company’s affiliate network - you can set a percentage commission your account - and ClickBank affiliates (there are thousands and thousands of them) can link to your site to earn commissions, and help you generate more sales. A successful ClickBank affiliate program can dramatically increase your website’s traffic and sales.

That said, ClickBank’s affiliate system does have an important and frustrating limitation - namely that all your affiliates must link to the same exact landing page. This is usually fine if you are only selling one product, but is a serious problem if you want to sell multiple products and want to have product-specific landing pages that your affiliates can link directly to.

In fact, this is such a serious problem that some ClickBank vendors resort to opening multiple accounts with ClickBank simply to address it. This however creates issues in itself, each ClickBank vendor account has an initial activation fee of $49.95 (which soon adds up if you have 5, 10 or 20 products, let alone 50 or 100), as well as creating an administration hassle. Moreover if you split your sales across multiple accounts, then you will dissipate your potential for increasing your ClickBank marketplace listing’s "gravity" - and since gravity is one of the main things affiliates look at, may never attract a critical mass of affiliates.

Our new PHP Script, available to download now, CBMultiLink offers a simple solution to these issues…

Put simply, CBMultiLink allows you to offer multiple landing pages to your affiliates, all from your existing ClickBank vendor account!

  • You can offer product-specific landing pages for each of your products
  • You can offer audience-specific landing pages for a single product, if you want to give your affiliates a choice of sales-letters
  • You can even put your landing pages on different domains or websites!

And remember, because this is all done from your existing ClickBank account, there are no additional activation fees payable to ClickBank, and all your affiliate sales contribute to driving up your marketplace gravity!

Finally, I should mention CBMultiLink uses standard ClickBank hop links and tracking (which gives affiliates confidence), supports ClickBank’s tracking IDs (known as "tid"), and, best of all, can be installed and activated in just minutes.

Here is a video explaining the script, and showing pretty much the entire setup procedure:

Please click here to find out more about CBMultiLink.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

November 26, 2012

How & Why to Split Test ClickBank Pitch Pages, Sales Letters, and Squeeze Pages - Video Demo

Category: Webmasters/Web Design, ClickBank — Answers 2000 @ 6:38 pm

Imagine for a moment that you are in one of the following situations:

  • You are a ClickBank vendor selling your own downloadable product such as an eBook or Software, and have set-up your "pitch page" where you are offering your product.
  • Or, you are selling any other product online, and have set-up a sales-letter type web site that leads to the order form where a customer can purchase your product.
  • Or, you have a “squeeze page” (a page where customers can give you their details and join your opt-in email list).

What are the two most things that you can do improve your success - to get more sales or leads?

  1. You can try to get more visitors (”traffic”) to see your pitch page, sales letter or squeeze page. Of course, that is important, and must be done - but it’s hard work.
  2. And the one that the pros do but amateurs neglect - you can try and improve the conversion rate of your page - that is to increase the percentage of visitors who buy your product or sign-up to your mailing list.

So how do you increase the conversion rate?

There are lots of things that you can try - you can change the headline on your page, change the text, use different testimonials, change the layout, use different examples, change the color scheme, and even change details of the product itself such as adding or removing bonus items, or changing your price (for example, some people claim that prices that end in “7″ are better than other numbers).

The difficulty in changing most of these things are that customers behave in unexpected and unpredictable ways. You may think a different headline or color scheme works better, but you can’t immediately know for sure whether your changes are going to increase or decrease your conversion rate.

The only way to know for sure whether a particular change will increase or decrease your conversion rate is to test and measure the results.

Unfortunately, testing and measuring can be a difficult task. A lot of people will make a change, and simply see whether, say, this week’s are better or worse than last week’s. The problem with that approach is it often gives the wrong results - visitor numbers, and how they reach your site can change from week-to-week. Moreover, the time of year, and what happens to be in the news can make a big difference to people’s behavior.

There is however a solution to this conundrum, it’s called “Split Testing”.

What you do is set up several versions of your pitch pitch, sales letter, or squeeze page, each differing from the others in only or two aspects. For example, if you were testing color, you might have 3 pages to test - red, green, and blue backgrounds. Or if you were testing headlines, you might simply compare 2 pages with different headlines. Or if you wanted to test headlines and color at the same time, you might have six combinations:

  1. Headline 1, Red Background
  2. Headline 1, Green Background
  3. Headline 1, Blue Background
  4. Headline 2, Red Background
  5. Headline 2, Green Background
  6. Headline 2, Blue Background

Once you’ve set up the pages, you measure the conversion rate of each to find the best one and that becomes your new standard sales letter.

What’s more, once you’ve done that, you can then try a second split test, measuring new parameters. So for example if you found “Headline 2, Green Background” was the most effective sales-letter in a six way test, you might then try a split-test like this, in order to see if you can find an even more effective, higher converting, improvement of your sales-letter.

  1. Headline 2, Green Background with Original Sales Text, Original Guarantee Text
  2. Headline 2, Green Background with Revised Sales Text, Original Guarantee Text
  3. Headline 2, Green Background with Original Sales Text, Revised Guarantee Text
  4. Headline 2, Green Background with Revised Sales Text, Revised Guarantee Text

And so on, and so on… the idea is that over time you can iteratively improve your conversion rates and get the most leads and sales from your traffic.

Improving your conversion rates has two beneficial effects:

  1. You get more leads or sales
  2. Your earnings per visitor (”EPV”) is higher

Let’s look at the second one of those - earning per visitor - why is it important?

Imagine for example, you earn $20 gross profit (after your cost of sale/goods) for each sale that you make.

Now consider two scenarios:

  • If your conversion rate is 1%, then your gross profit per visitor is 1% of $20, which $0.20
  • If your conversion rate is 3%, then your gross profit per visitor is 3% of $20, which is $0.60

Now imagine you decide to advertise: In the first scenario, you would need to find some very cheap advertising (less than $0.20 per click-thru) to still remain profitable. Whereas in the second scenario you have much more room for manoeuver, and can probably purchase a lot more click-thrus (from Google AdWords and elsewhere).

Of course in reality, I wouldn’t advise you to blow all your profits on advertising. But the point is even if you were to buy clicks for $0.10 (a bargain price), if your earnings per visitor is low, advertising would eat up a huge chunk of your profits.

So are you ready to start split-testing?

You’ll be pleased to know that one of the new features in the lastest version of our PHP ad tracking script - Click/Counter Tracker, is a powerful split-testing feature. Check out this video, explaining how it works:


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

November 14, 2012

Updated Click/Counter Tracker - 3.00 - Updated ad-tracking script now with Split-Testing - fully compatible with ClickBank!

Category: Company Announcements, Webmasters/Web Design, ClickBank — Answers 2000 @ 5:09 pm

Answers 2000 is pleased to announce the immediate availability of an updated version, 3.00, of our PHP Click/Counter script. The script is the ideal solution for marketers wanting to track their traffic and marketing campaigns, and includes the ability to operate unlimited ad trackers. unlimited invisible web visitor counters, conversion-rate measurement tools for sales-letters, and split-testing tools for multiple sales-letters. The latter is particularly important as it provides a powerful and easy-to-use method of splitting testing multiple sales letters or squeeze pages so as to produce the best results.

The split-testing features have been especially designed so as to be easy to use with ClickBank, and are an ideal tool for ClickBank vendors wishing to fine-tune and improve the conversion rates of their sales-letters.

Full details at http://www.scriptrocket.com/tsctrack.php


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

January 13, 2012

CBRocket 3.01 - New Version of ClickBank Search Script

Category: Company Announcements, Affiliate Programs, ClickBank — Answers 2000 @ 6:08 pm

CBRocket is our PHP script that reads the ClickBank marketplace product data (as well as our own MarketingRocket.com product data feed) into a MySQL database. It allows people using the script to easily display search results of the ClickBank products on their websites (see demo). We are pleased to announce the availability of version 3.01 of this script - fully compatible with ClickBank’s new January 2012 marketplace.

Why use this script? Apart from providing lots of juicy content on your website, ClickBank affiliates (it’s free to join ClickBank as an affiliate) can of course earn commissions from sales of products sold by ClickBank that result from users following their links.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

January 20, 2010

CBRocket 3.00 Released - Compatible with new ClickBank Marketplace

Category: Company Announcements, Affiliate Programs, ClickBank — Answers 2000 @ 5:23 pm

CBRocket is our PHP script that reads the ClickBank marketplace product data (as well as our own MarketingRocket.com product data feed) into a MySQL database. It allows people using the script to easily display search results of the ClickBank products on their websites (see demo). We are pleased to announce the availability of version 3.00 of this script - fully compatible with ClickBank’s new January 2010 marketplace.

Why use this script? Apart from providing lots of juicy content on your website, ClickBank affiliates (it’s free to join ClickBank as an affiliate) can of course earn commissions from sales of products sold by ClickBank that result from users following their links.

As well as updating the script to work with the new ClickBank marketplace, we have also taken the opportunity to incorporate other enhancements, including improvements in security, more options for filtering the sorts of products displayed on your website.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

December 16, 2008

New version of CBRocket

Category: Affiliate Programs, ClickBank — Answers 2000 @ 9:13 am

We have released a new version of CBRocket, our PHP script for facilitating the display of ClickBank affiliate links on your web site.

The new version is required because of some change’s in ClickBank’s site - the old version will not download the full marketplace. If you have the old version, a link to download the new version will appear in the admin log-in screen - or contact us if you have questions or need help.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

July 1, 2008

CBRocket 2.20 Released

Category: Affiliate Programs, ClickBank — Answers 2000 @ 1:11 pm

CBRocket is our program that allows you to put a ClickBank search engine, as well as targeted ClickBank text ads on your web site.

We have just released CBRocket version 2.20. This upgrade fixes a minor bug (the display of the number of items retrieved from ClickBank was incorrect in the admin screen), and is also necessary because of some changes in ClickBank’s web site that were causing problems with retrieving items at all.

The upgrade is free for existing customers. Contact us if you need help.

Please Note: Although we have released an entire new version, if you want to upgrade from 2.10 quickly, you can simply replace the cfadmin.php and cfutil.inc.php files with the new versions of these files.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

January 16, 2008

CBRocket - ClickBank Search Engine - One more week before price rises

Category: Company Announcements, Affiliate Programs, ClickBank — Answers 2000 @ 4:07 am

We have completed our price review of the products at ScriptRocket.com - our web site which offers a range of flexible PHP scripts for webmasters. Some changes have already been implemented, but others will be going through shortly:-

  • Polls - Create your own web polls - is now priced at US $24.95*
  • Click/Counter Tracker - Invisibly count visitors to web pages or clicks on your advertising links - is now priced at US $24.95*
  • Feedback Form - Email form to get feedback from your visitors - is now priced at US $14.95*
  • CBRocket - our flexible search engine and text link advertising solution for ClickBank affiliates, is still available at the old price for now - US $34.95* - but the price will be rising on approximately the 23rd January 2008. Please purchase on January 23rd if you wish to get it at the current price!
  • All other prices, are unchanged for now, though of course we do reserve the right to make further changes. It’s worth pointing out that the Essential Scripts - collection of scripts which includes containing Top Site, Polls, Click/Counter Tracker and Feedback Form is now even better value than ever.

* These prices don’t include VAT (Value Added Tax) which applies for European Union residents at their national rate. Sales Tax may apply for some US locations. All prices are correct as of the date of this post, but we reserve the right to change them in future. Please check the scriptrocket.com site for current details and prices.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •

February 19, 2007

CBRocket 2.10 Released

Category: Company Announcements, Affiliate Programs, ClickBank — Answers 2000 @ 6:03 am

CBRocket is our PHP script that allows webmasters to allow their visitors to search ClickBank without leaving their site. And set up targeted text ads. A new release, version 2.10, fixes the limitation that had recently appeared, and which I wrote about in a recent blog post. As well as fixing this limitation, we’ve taken the opportunity to add a neat new filter feature, which is explained below. If you want to upgrade to the new version, we’ll provide it free to existing customers - so please contact us including the receipt number of your original purchase.

CBRocket: Filtering the ClickBank marketplace

CBRocket also now includes a feature that allows you to filter out product listings from ClickBank’s results, based on keywords that you specify.

Why would you want to do that?

Although ClickBank contains many excellent products, there may be some products that you feel are inappropriate for your site.

For example:

  • There might be some products that you consider unsuitable for your audience. For example, in site that is principally aimed at families,
    you might not wish to list products relating to nude photography, or improving your casino and gambling skills.

  • Many affiliate programs and advertising programs have restrictions on what type of content may appear on the same site as their ads. For
    example, you may not be allowed to put gambling ads on your web site. For this reason, you wouldn’t want CBRocket to display ClickBank products
    related to gambling, betting, casinos, poker, roulette, etc.

So how does this feature work?

First you set up a list of keywords describing products that you wish to filter out. And, from then on, whenever you retrieve the last ClickBank
data (by clicking a link in the admin screen of CBRocket), any products which contain any of these keywords will be automatically removed from your copy of the ClickBank marketplace.

Example: if you set this parameter to "casino,roulette,poker,horse racing,bet,bets,betting,gambling" it would filter out any ClickBank products which contained any of these gambling terms in their title or description.

If you ever want to narrow or widen the criteria, you can simply change the list of keywords, and click the retrieval link (in the CBRocket admin
screen) to update your copy of the ClickBank marketplace. It really is that easy.


Here are some other articles that you might like if you are a ClickBank vendor: Here are some other articles that you might like if you are a ClickBank affiliate:
   

• • •
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