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March 7, 2013

How to track Banner Advertising Campaigns [Updated]

Category: Affiliate Programs, Internet Marketing, Webmasters/Web Design — Answers 2000 @ 1:58 pm

In my last post, I talked about how to create banner images, in this post I will talk about demonstrate how to track banner advertising campaigns.

First of all though, why do you need to track your banner advertising campaigns?

Here are some reasons:

  1. So you know which banner designs are being click on, and which are not. This allows you to test out different banner designs, so as to find the most effective one.
  2. So you know which websites containing your banner generate a response, and which don’t. This allows you to test our different advertising venues, so you can tell the difference between those that are profitable to advertise on, and those that are not.
  3. So you will know if you are getting the number of clicks/impressions that you paid for, when paying for advertising.

In short, what you want to do is separately track the impressions (i.e. displays of your banner image) and the click-throughs, for each of your banner advertising campaigns. You can then different images and different advertising campaigns.

The way to do this is to use our Click/Counter Tracker script. This is a PHP script that you install on your website, and which can be used for tracking all your advertising links, conversion rates, and split-testing of sales letters.

To fully track a banner advertising campaign, you need to create two trackers: one for counting impressions, and one for counting the click-throughs. The impression tracker is set with a destination URL of the banner image, the click-through tracker is set with a destination URL of your landing page. Then you simply use these URLs when activating your banner campaign. That’s it.

At the moment, on the current version of Click/Counter Tracker, version 3.02, you need to do 2 steps to setup the 2 trackers, but now this issue has been brought to my attention, we will look at reducing that to one step, which will make this kind of tracking even easier.

In the meantime, here’s a video showing the 2-step setup process, and the kind of information you can get back:


A new version of Click/Counter Tracker is now available, which I describe in more detail here.

Here’s a video showing the new version of this powerful PHP script makes tracking banner advertising campaigns even easier, while providing truly comprehensive tracking information:


• • •

How to Create Banner Ad Images

Category: Affiliate Programs, Internet Marketing, Webmasters/Web Design — Answers 2000 @ 1:16 pm

Disclosure: The links to third party products in this article lead to other websites owned by our company. We may earn an affiliate commission if you buy a product after following a link to a product from any of these websites.

Advertising banners are graphical adverts that you can display on your own or other people’s websites (you usually have to pay other websites if you want them to display your banners). Some people may tell you things like “banners are dead”, and while it is true that average response rates to banners have fallen over the last few years, this is very much an exaggeration - there are still lots of opportunities for profitable banner advertising campaigns.

The first issue that you want to consider before embarking on a banner advertising campaign is what your objectives are. Some people claim that a benefit of banner advertising is “branding” - even people who don’t click your ad, will still see your banner, and may remember your brand. There probably are cases where banner branding works, but generally speaking, I am skeptical of these types of claims - I’ve must have seen thousands (possibly millions?) over the last 16 or 17 years of using the Internet, but I can’t personally remember more than a handful.

Your mileage and opinion may of course differ from mine, but generally speaking, I think for small business at least, the main goal of banner advertising campaigns should be to generate more traffic and/or sales to your website. You need to factor that in when designing your banners and creating your banner advertising campaigns, for example by:

  1. By creating banners that look like they are supposed to be clicked (sometimes banners just look like graphical elements, and people don’t even realize they are supposed to be clicked).
  2. By testing different types of banner design to see which gets the best response.
  3. By placing your banners on sites which relate to your own intended audience.

If you have an unlimited budget, you can simply pay a graphics professional to design a banner for you. Do bear in mind that the designer should be working to your requirements, rather than just producing nice-looking images! Moreover, you will need to pay for many different banner designs, so you can test and find the ones that produce the best results in terms of traffic, sales and profits.

For the rest of us, we probably need a solution which produces good results, but without the expense. What are the options?

  1. You can use a general purpose painting/graphics program such as Adobe Photoshop, Corel Paint Shop Pro, or Corel PhotoPaint. Of course, producing good results with these programs may require quite a bit of time and skill.
  2. Rather than starting from scratching in a painting/graphics program, you can use templates to get you started. This is definitely a time-saver, and allows a non-expert to produce good results quickly. Check out Easy Banner Maker which works with Adobe Photoshop or Photoshop Elements.
  3. You can buy a program specifically intended for creating banners. You not need Adobe Photoshop or any other graphics program to use these, and you do not even need any real graphics skills. The main options are Banner Generator Pro and Easy Banner Creator. The latter, Easy Banner Creator, looks like it has a few more options than the other one, but they both look like decent programs.


• • •


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